not yet refined an articulated discussion on this yet, but I will in time for a skype conversation. There is a great book on this in behavioral economics called "predictably irrational", by dan ariely. Well worth a read.
not yet refined an articulated discussion on this yet, but I will in time for a skype conversation.
There is a great book on this in behavioral economics called "predictably irrational", by dan ariely.
Well worth a read.
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